DO YOUR LISTENERS NEED CASH MANAGEMENT ADVICE
THAT WORKS IN THE REAL WORLD?
Martha Yasso simplifies cash management for small businesses in a way that just makes cents (pun totally intended). With a conversation style that bridges best friend-style advice with no-nonsense straight talk, she breaks down tough concepts into a get-it-done action plan.
MOST REQUESTED TOPICS
Cash Management Rx: Simplifying Cash Flow for Small Business
Cash management doesn’t have to be complex. Small business owners primarily care about three things — profit, loss, and taxes. The best cash management plans are simple and tailored to fit each business owner’s short-term needs and their long-term goals. It’s all about cash in, cash out, cash balance, and time.
Get Outta Your Head: Extracting Cash Management Plans from the Gray Matter
Raise your hand if you know five business owners that tap their head and say with a grin, “It’s all up here” when talking about business and accounting practices. Everyone’s hands should be in the air. Even the savviest small business owners are guilty of this. We’ll dig into the questions to ask to get out of the gray and into the green.
Translating “What Keeps You Up at Night?” Into Business Action
Small business owners stress about everything from hiring and firing to rent and the cost of doing business. The key to solving the problems that keep us up at night lies in uncovering what you do best, identifying where the process breaks down and coming up with a plan that makes what you do profitable.
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"I would tell someone who is considering working with Martha -
DO NOT HESITATE"
- Beth Gelfman, John G. Hubler Roofing